KTF Show
Marketing Research
Index
1. Introduction of Show
2. SWOTAnalysis about Show
3. Specific problems analyzed by questionnaire.
4. Marketing Strategy
- STP Strategy
- 4P
- Others
5. Conclusion
6. Reference
7. Questionnaire & SPSS Output
【1】 Introduction of KTF Show
1. Of total mobile phone m
SWOTanalysis
◎ strength
- Raise brand awareness by Kim, yeon a
- A front runner of videotelephony→ A front of 3G
- Have a powerful Infra
- Representative of cable business
- Robust capital strength
- Various subsidaries
- Dominance in the market of smart phone
◎ weakness
- Even though kt has a high position in smart phone market by aggressive brand marketing,
① 크리스피 크림 내부적 가격 전략
ⅰ) 도넛
크리스피크림 도넛의 가격은 개별 상품 단워 1200원에서 ~ 1500원대를 형성하고 있다. 더즌이라고 불리는 12개 세트 제품은 상품 구성에 따라 다른 가격대를 형성하고 있다. 먼저 오리지널 글레이즈드로만 구성된 더즌은 11,000원으로 단품 12개를 사는 가격
Introduction
iPhone analysis
Target
Objectives
Media Strategies
◎ opportunity
- Various goods by the merger, KT + KTF
- Possibility of development by extended market
- The era of Ubiquitous (Home network)
- The possibility of KT’s WiBro market
- Decreasing people’s attention by release of smart phone
◎ Threaten
- Competitors to obtain market pie
- Customers a