2) SWOT
Strengths
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity s
1. Milestones
Coca-Cola (also referred to as "Coke") has a history almost as colorful as the drink itself. Coke is a carbonated, caramel-colored soft drink and arguably the world's most popular cola.
1863
Physician and chemist Dr.Pemberton develops "Pemberton's French Wine Coca,"
1886
A new formula and a new name is given to Pemberton's beverage that sells for a
nickel a glass
1986
Eighty carpenters, specialized in ancient architecture, gathered from across the country to work on the project. It is the largest mobilization of specialized carpenters ever since the restoration of the Gyeongbok Palace. The Ragung bears special significance, as it is the first ever attempt to restore the legacy of the past for commercial purposes. It is a “modernization of tradition,” throu
Mission and Vision
Mission :
The global industry Jinro is putting aggressive strategy on world's market and making itself not only in local market but being the best alcohol beverage maker through out the world.
Vision :
Jinro is currently exporting its product to 50 other countries including USA, Europe and Asia, and their aim is to expand more on their distribution. Not only focusi