and objectives
Recently most of fast food companies have a close game because of price competition and policy
for discount , health problem. The other side, pizza that was representative fast food with
hamburger on only a few years ago, has developed various premium menu, so pizza industry can
break from depression by well-being trend.
As Korean Pizza Company, Imsil Cheese Pizza
and Chicken Burger, are also our competitors. Compared to all of the other burgers, Rice Burger is nutritious, low in calories, yet delicious. It also has a strong differentiating point from other burgers.
By 2010, more than 13% of the Korean population will be over 50. People over 50 are very health-conscious, conservative, and family oriented. Since people over 50 are more sensitive about t
health food, Pulmuwon aims to achieve market leadership and future growth through development of a new product.
First, there have been recent trends of increasing interest in health food and diet. The overall size of healthand diet food market was expected to grow continuously following the trends. Based on the market, a new market opportunity could be found in nutrition-based product that en
and Oddugi ranking in the following (instant noodle revenue in Korean Won): Nongshim (1,300 billion) > Samyang (220 billion) > Oddugi (170 billion)
• Shin ramyun black launching
Nongshim launched shin ramyun black to commemorate the 25th anniversary of Shin Ramyun. In the first two-three months, the company made profit above the break-even point but after that it begun losing profit as sa
Gruziya to the South, Ukraine, Poland, Lithuania, Latvia, Estonia, Finland, and Norway to the West. Because of various geological structure and spaciousness territory, Russia has almost all kinds of resources, but large country and diverse races make it hard to integrate unity of the nation. After the collapse of Soviet Union, as a result of effort to change its system to Market Economy