between E-Mart and Carrefour in China.
E-Mart Carrefour
Joint ratio 98:2
(aggressive investment) 55:45
(Focus on reducing investment)
Store size 3,820 Pyung
(display stand’s number of product in entrance) 1800 Pyung
Store location Subcenter of a metropolis (10M away from each other),
deficit of same facility in same area
∴ Focus on enlarging pies rather than simple competitio
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Koreans enjoy a ‘bud’ while puffing on a Marlboro (female smoking was unheard of until recently and is still frowned upon my many Koreans despite the rapid increase of female smokers). Draught beer brewed in Korea is cheap and stands up well to foreign brands.
The two main domestic breweries are Hite (with backing from Carlsberg) and OB (Oriental Brewery), though foreign brands such as Budw
Korean love for the Taegeukgi and the energy that it creates was impressively demonstrated in the 2002 Korea/Japan World Cup.
Korea, a small Asian country, surprised the world by making it into the final four of the World Cup finals. Behind this feat were the fans as they waved their flags and turned the stands into a sea of Taegeukgi as they cheered on the Korean team. The huge amount of en