storytelling
Korean Wave ripple effect
Korean Wave has had a great ripple effect throughout the economy
The Korean wave is responsible for achieving over one billion dollars in revenue annually for South Korea through cultural exports.
Korean culture exports are predicted to reach up to $3.8 billion in revenue in 2011, a 14% increase from the previous year.
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environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA brands are new born brands yet but they are becoming popular these days.
1. Introduction
In recent years, as a social networking service(SNS)such as Twitterand Facebook emerges one ofthe fast growing areas, communication has become the conversation issue among companies. A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections (Wikipedia).
This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.
전략적 제휴?
- 경쟁관계에 있는 기업이 일부 사업 또는 기능별 활동부분에서 경쟁기업과 일시적인 협조관계를 갖는 것을 의미
전략적 제휴 목적
자원과 위험의 공유
신제품 개발과 시장진입의 속도 단축
산업 표준의 선택 (기술의 표준화)
기업의 유연성 확보
전략적 제휴 유형
기능별 또는 업