advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have entirely contrary characteristics. We plan to research each different advertisement method by analyzing each example cases.
2. TV advertisement
-Definition of
Advertising through vehicles displayed in public for a limited, or at all times.
Generally refers to advertisements displayed
on top of buildings or somewhere high.
advertising in various places
(shopping malls, schools, etc)
blimp advertising
promotion towers
The Media Pole
etc
1. Qualitative improvement ofoutdoor ads
2. Pres
of trekking * I will take part in new activities 교차표
I will take part in new activities 전체
Never So So Not Bad Yes Absolutely
I have heard of trekking Yes 4 9 11 37 7 68
No 1 3 3 3 2 12
전체 5 12 14 40 9 80
85% of the surveyees heard of trekking and from the 85% 10% said they will definitely take part in trekking and 55% said they will and 16% said OK so 80% of the people
in the world. This represents Canon’s potential for making smaller cameras while retaining high-definition of DSLR. In conclusion, we select Canon as our company in that it can ensure a number of customers with the based brand awareness and it is also seeking for the new market out of the DSLR market.(Lifecam is action/outdoor camera) Also, as it is mentioned beforehand, Canon with the technolo
were imported in the department stores (See Exhibit 1). The oldest outdoor brand is ‘한고’ company which enlarged into Edelweiss selling various climbing equipments in 1996. Till the first 1990s, many Korean outdoor brands were launched but as the global brands come in to the Korean market, the operation of national brands became limited. Now only a few global brands competes each other.