빠른 컷으로 연결되는 영상 + 앨범위주의 락 음악을 광고타입의 영상물과 결합 =목표 수용자들에게 최대의 매력.상업 TV의 엄격히 구조화된 쇼들과는 달리 MTV는 구성이 없고, 시작도 없고, 중간도 없으며, 끝도 없는 채널.어수선한 무대와 낮은 조명 사용, 방송 중 실수 허용
자연스럽고 편안한 느낌새
In the Second World War the Japanese army invaded and subsequently occupied Malaya, Sabah, Sarawak, and Singapore for over three years. During this time, ethnic tensions were raised and nationalism grew. Popular support for independence increased after Malaya was reconquered by Allied Forces. Post-war British plans to unite the administration of Malaya under a single crown colony called the Malay
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B
Overview
We will be looking at the history of Korean wave and the current status and the development of Korean wave over the course of the period. Also, we will be covering the economical, cultural and industrial effects that Korean wave has brought about. And then, our focus was on discovering the solutions and directions that Korean wave must follow in order to develop its existence into th