1. Investigate whether and how the three largest U.S. mass media companies operate in the three largest mass media industries.
《타임》은 미국과 세계 각국에서 일어나고 있는 시사문제에 대해 체계적이고 간결한 정보를 전달하고자 창간되었다. 《타임》은 영국의 런던에서 출판되는 타임 유럽판, 홍콩에 본부를 둔 타임 아시아
local brand in that market. Second one is economic recession. From 2007, world economy fell in to the deep slackness because of the Subprime mortgage crisis. At this event was joined together with Google’s revenue declined. Other issues are mobile revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies hav
media disruptors. Firstly, the television forces radio out of national spotlight into locally based medium and then came the cable television (CATV), which evolves from relaying distant signals to narrow casting medium. Alternative newspapers emerge from counterculture voice to market threat, competing for advertisement revenue. Commercialization of the Internet and Web force “traditional” me
local employees.
B. Product strategy: Adopting differentiated pricing strategy and providing advanced services
Providing products and services which are not accessible through Chinese companies.
High pricing policy and securing luxurious store
Selecting mass media carefully when driving promotion and advertising strategy.
Constructing A/S network in
local level. We believe by studying Nike Sport Korea's HR system, we will understand how multinational company's HR can be applied to Korea and further, to local countries
2. about Nike Sports Korea
1) Sport Industry – definition
Sport industry is the manufacturing of sport related goods, services, and ideas through the combination of sport activities with business, mass media