Executive summary
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
And, actually the favor is not different with the competitor.
product review
Most customers' age group is 20-30.
And Most of them are women.
Channel & Logistics
Mc cafe sell three kinds of coffees
사업전략 2
재활용을 이용한 사업
-페트병을 재활용해 뽑아낸 섬유 소재인 ‘에코프렌’을 사용한 의류 제품
대나무 섬유를 이용한 의류로 친환경성은 물론 통기성과 탄력성, 흡수성 및 피부 친화성이 뛰어난 ‘대나무 스판바지’
코코넛을 태운 숯을 나노 입자로 미세하게 만들어 섬유에 분사하
model eliminated retailers, who added unnecessary time and cost, and also allowed the company to build every system to order, offering customers powerful, richly configured systems at competitive prices. Dell introduced the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory an average of every four days. In less tha
2000년, 미국의 내추럴 마케팅연구소는 환경보전과 ‘웰빙’ 그리고 후대에 물려줄
수 있는 소비기반을 의미하는 지속성에 주안점을 둔 사회참여운동의 일환으로
로하스(LOHAS-Lifestyles of Health and Substantiality)를 제안했다.
로하스를 실천하는 사람들을 일명 ‘로하스족’이라고 부르는데 이들은 소
To refresh the world in body, mind and spirit
To inspire moments of optimism through out brands and our actions
To create value and make a difference everywhere we engage
중략
3. Global Strategy
① Slogan
Think Local, Act Local
Except product quality, Coca-cola company makes
everything like naming, brand image, marketing strategy,