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분야
pptxCurrent Marketing situation
-Market description
-Product review
-Competitive review
-Channel & Logistics
SWOT analysis
Objectives & Issue
Marketing strategies
-Marketing research
-STP
-Marketing mix (4P)
Budgets
Controls
Mc cafe in Korea was launched in 2009
Mc cafe in America and Europe make big success.
But unlike this case, Mc cafe in Korea made only a little progress.
And, actually the favor is not different with the competitor.
product review
Most customers' age group is 20-30.
And Most of them are women.
Channel & Logistics
Mc cafe sell three kinds of coffees in Mc donald and this is only channel of it.
there are 30,000 Mc donald restaurant in 119 countries.
'Lavazza' coffee is premium coffee beans
brand which charge 45% of Italy retail
coffee market.
They sold 14,000,000,000 cups annual.
