McDonald’s showed excellent stock performance in terms of dividends and capital gains. Burger King, in contrast, had a negative stock return. Therefore, it is recommended to invest only in McDonald’s.
In creditor’s perspective, McDonald’s is more reliable with ratios showing its safeness and stability. Providing long-term unsecured debts only to McDonald’s is recommended.
performance. They have some positive plans about upgrading their compensation system so that they can have the best compensation system among the same
type of companies. For example, they will increase the portion of performance incentive payments and develop a system that will enable fair consideration of contribution. They will also mix short-term and long-term compensation. For the measureme
performance evaluation. The performance evaluation system outlined the key performance points related to the strategy of the overall company to allow the most effective control of performance management. The performance points being analyzed are designed to acquire short-term and long-term balance with the entire organization, and to specify and objectify individual work and performance. Competen
performance
ex) ratio of operating profit, ratio of net profit, ROE, ROA, etc.
Growth : Company’s growth
ex) net sales growth rate, operating profit growth rate, etc.
Stability : Company’s long-term financial ability, similar to leverage
ex) debt ratio, current ratio, reserve ratio, etc.
Activeness : Company’s efficiency of specific assets’ operation
ex) total asse
in improving relationship performance.
global manufacturing center and primary location for international outsourcing
more than 1/10 global production
curbing opportunism effectiveness of contracts
Social exchange mechanisms
effective means for inhibiting opportunism and increasing relational performance for members in
a longterm supply chain .