PR(Public Relations)
Event Sponsorship
월드바스켓볼챌린지(WBC) 2006 타이틀 스폰서
타이틀 스폰서 금액 10억원
방송 ‘비타500’ 브랜드 노출 약 50억원,
국내 언론사 지면 노출 약 90억원,
해외 홍보 약 50억원
마케팅과 대외홍보 부분 약 185억원 효과
Stunt Marketing
수지가 간다!
인상 깊은 응원 메시지를 많
Key Points for Writing for Press Release
Is your news "newsworthy?"
Do not use your press release to try and make a sale.
A good press release answers all of the "W" questions (who, what, where, when and why),
Provide the media with useful information about your organization, product, service or event.
If your press release reads like an advertisement, rewrite it.
Start
media that reproduces women's inequal social status is enormous. Before the shift of Capitalism, factors like customs, social rules, laws and religions etc. greatly contributed to produce and reproduce the women's inequality. These factors usually controlled women's whole private lives from small habits to family events. However, after the shift of Capitalism, this control was done by govducments
the Friends lists
Promoted itself as a tool to help people connect
Service closed in 2000
Reason for failure?
2003 - MySpace
Former Friendster users shifted to MySpace
more open in member acceptance
took the form of blogging site
often used for promotion of culture events especially for Indie-bands
Was the most visited website in the U.S. until 2008 but currently in decline
event was joined together with Google’s revenue declined. Other issues are mobile revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the U