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레포트 > 경제경영계열

[홍보원론] media relaions(영문)

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레포트 > 경제경영계열
2010.03.31
25페이지 / ppt
2,100원
63원 (구매자료 3% 적립)

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소개글

[홍보원론] media relaions(영문)에 대한 자료입니다.

What is Media Relations
Why Media Relations
What is the difference between publicity and advertising?

Credibility
Control

Advertising
Publicity
Value of Publicity
Publicity should remain a strong part of the organization’s overall marketing plan.

Guidelines for Pitching
Gatekeepers' Criteria of News Value
Press Release
Structure of Press Release
Boilerplate
Key Points for Writing for Press Release
Wire Services

본문내용

Key Points for Writing for Press Release

Is your news "newsworthy?"
Do not use your press release to try and make a sale.
A good press release answers all of the "W" questions (who, what, where, when and why),
 Provide the media with useful information about your organization, product, service or event.
If your press release reads like an advertisement, rewrite it.
Start strong.
Headline and first paragraph should tell the story.
The rest of your press release should provide the detail.
You have a matter of seconds to grab your readers' attention.
Do not blow it with a weak opening.

Write for the Media.
Online media will pick up your press release and run it in their publications with little or no modification.
Journalists will use your press release as a springboard for a larger feature story.
Not everything is news.
Your excitement about something does not necessarily mean that you have a newsworthy story.
Think about your audience.  Will someone else find your story interesting?
Answer the question, "Why should anyone care?" and make sure your announcement has some news values.
Avoid clichés

Write for the Media.
Online media will pick up your press release and run it in their publications with little or no modification.
Journalists will use your press release as a springboard for a larger feature story.
Not everything is news.
Your excitement about something does not necessarily mean that you have a newsworthy story.
Think about your audience.  Will someone else find your story interesting?
Answer the question, "Why should anyone care?" and make sure your announcement has some news values.
Avoid clichés

#your #the #for #Hanyang #and #to #of #or #is

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