1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) andmedia (m
and its traits
Initially introduced in 2007, Social Media Game has brought on profound impact on its users over the past few years. Unlike traditional arcade games, which had more emphasis on the completing and/or competition within the game, social media games have more emphasis on inter relationship between users and sustainability of the relationship. We believe the profound impact it has o
media not only the human networks but also food industry marketing or some of promotion ways. Now we should know about What is Social Mediaand wonder about When Social Media met the Food industry.
1. What is Social Media
Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organiza
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
Many writers have identified characteristics that differentiate the new Web from what is calld Web 1.0.
Others maintain that the term Web 2.0 is simply an inevitable, incremental advance from earlier capabilities.
Blogs
Blog is short for “Web log”
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