Looking around model strategy ...
1st Model : Jeon In Hwa
1997 ~ 2005
Target : for middle-aged women
- She is a mother of 2 children and a middle-aged woman
- 2003 Advertisement copy ex : ‘언니를 보면 나이는 아무 것도 아닌 것 같아’
- IOPE expected effects that their target envy her as she looks young
2nd Model : Lee Young Ae
2004 ~ 2006
Target : f
middle-aged woman (HELEN
GREENING) pulls him into a bear hug, planting a kiss on
him.
HELEN
Mmmmmm-glimmmeee-kisss! Im so
proud of you! What the hell took
you so long?
MIKE
Hey, dont ask me. Ask the man who
put in the good word.
ANGLE ON T.J. GREENING, Helens husband, Mikes best
friend. Hes forty, stocky, looks up, horsing around with
some of the kids in the next room.
MIKE
If T.J. didnt push for
H20
FADE IN:
EXT. STREET - NIGHT - SUBURBIA
Langley, Illinois. A quiet suburb located fifty miles
outside of Chicago.
SUPER the legend: "Langley, Illinois. October 28th 1998"
A HOUSE
nestled in the middle of a tree-lined street. A Honda Civic
pulls into a darkened driveway, the headlights are
extinguished...
PAMELA WHITTINGTON, a middle-aged woman in full registered
nurse attire, emerges from the
Halloween: H2O
FADE IN:
EXT. STREET - NIGHT - SUBURBIA
Langley, Illinois. A quiet suburb located fifty miles
outside of Chicago.
SUPER the legend: "Langley, Illinois. October 28th 1998"
A HOUSE
nestled in the middle of a tree-lined street. A Honda Civic
pulls into a darkened driveway, the headlights are
extinguished...
PAMELA WHITTINGTON, a middle-aged woman in full registered
nurse attire, emerg
a painting, and she asks the artist if he would like to see the "real thing." She takes him to see her mother, who is a middle-aged, tired-looking woman. The artist is struck by the contrast between the idealized image he had been painting of the girl and the reality of her mother. He realizes that the true art lies in capturing the essence of real life, rather than in creating a perfect image.