warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
Classifying Service
Classifying Consumer Goods
Product Line
Group of related products that are
physically similar or are intended
for the same market
Product Mix
Company’s assortment of product
lines and individual offerings
distribution channel 정책을 사용하기 시작함
기술의 발전으로 차 부품의 수명이 길어짐
industy pricing and inventory practice
1. Pricing practices: 구매 volume과 재고 위험부담 정도에 따라 다른 할인율이 적용되는 yellow, green, blue price로 구성됨
2. inventory practices: 제품의 인기도 정도에 따라 A, B, C, D,W
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JI
Mix전략
-CASIO에서는 EX-K시리즈를 선보이면서 경쟁사인 SHARP의 리얼딕 전자사전에 대응하고 있다.
-CASIO는 고급스러운 디자인과 내구성을 만족시킨 설계를 통해 남성적 강한 이미지를 부각
-ELITE영한, 한영사전을 수록
-영어 전문강사 이보영씨를 모델로 영입
선정브랜드의 현재 당면문제 제시
-CASIO