Branded Application) 또는 간략하게 브랜드 App이라고 부른다. 이러한 브랜드 App은 App스토어를 통해 무료로 배포되어 소비자들이 유용한 정보와 다양한 콘텐츠를 이용함에 따라 거부감 없이 브랜드와 제품이 노출되고, 고객에게 기업의 브랜드나 제품에 대한 정보를 양방향으로 소통 가능하다는 점에서 효율
mobile industry
Special technologies, systems , and design
Strong company status in finance
Competence
Strong brand image
Opportunities
Strengthen alliances, partnerships
Product, software development
Develop more applications in the market
More promotion and business strategies are available.
Weaknesses
Complicated Internet System(BES,BIS)
Lack of marketing strategy
Expe
brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messenger apps into hedonic and utilitarian. In hedonic, there are customized background image, ring tone, and viewing friend's mini profile. In utilitarian, there are the number of users, speed, free charge, sharing multimedia and privacy
applications for free. This also contributed to the iPhone’s success, creating a synergy effect.
Apple’s next product was the iPhone that started the smart phone boom. Apple simply turned iPod touch into a phone, but the app store made iPhone stand out. Although several competitors are entering, iPhone remains as the most promising smart phone. Certainly Apple only has third’s largest ma
mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of us