China Mobile Phone Market (1997-2002)
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand
Communication Market can be divided into two groups : CDMA & GSM
CDMA?: Code Division Multiple Access
ex) QUALCOMM
GSM?: Global System for Mobile Communication
ex) Nokia, Sony
One of the most advance communications markets in the world with its 75% household fixed broadband penetration rate and 86% mobile user penetration rate.
South Korea had one of the lowest lev
mobile communication business due to huge amount of transaction. It provides products at a suitable time and place using global supply chain management system. It also dominates an emerging market such as Indonesia and China ahead of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customer
IssueDefinition
Mobile Marketing을 통해 미국 시장의 Target과 어떻게 효과적으로 Communication을 할 것인가
Target의 needs에 맞는
mobile marketing 전략
미국 현지 상황에 맞는
mobile contents 개발
Target이
주로 사용하는
communication
channel과
mobile의
효과적인 연계
Mobile Marketing의 개념
Mobil
Marketing Strategy
- STP Strategy
- 4P
- Others
5. Conclusion
6. Reference
7. Questionnaire & SPSS Output
【1】 Introduction of KTF Show
1. Of total mobile phone market, Share and growth rate of 3G subscribers.
- 3G mobile communication’s total subscribers are nine million people in April 2008. Of total mobile communication’s subscribers,