1. Given Virgin Mobile's target market (14 to 24-tear-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations. (e.g., contracts, the size of the subsidies, hidden fees, average per-minute charges. etc.)
[Option1
Brief point
1. Smart phone market grow continually
2. Android & iOS game market grow continually
3. Strong financial structure gamevil & comtus
2007년 Listed on the KOSDAQ
2008년 Launched mobile games on Apple App Store for iPhone/ iPod touch2009년 Launched mobile games on Google Android Market
GAMEVIL® is a premier mobile game publisher located in Los Angeles, USA a
The "mobile big bang" means
the explosion in the use of mobile infrastructure, mobile devices and mobile services.
Mobile Banking
-Smartphones-
Emphasizing convenience
Overcoming limitation of places
Elevating the brand value
Security problems
Authentication
certificate
mobile revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. U
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a