Mobile game market
Game의 선호도
아직까지는 Mobile game이 Main이 아닌
Time Killing 위주의 수단으로 인식
2001 ~ 2003
- 연간 100% 이상의 가파른 신장률
2004
- 10.9% 성장
2005
- 15.5% 성장
What’s Com2us?
’98 3명의 대학 동문으로 시작
’99 WAP Game 3종 서비스(LGT) (국내 Mobile 게임산업의 출발)
’00 Java 플랫
Mobile Divide
According to appear smart phone, occurred new divide
-Access
-Utilization
Demographic
Generation
Older generation vs Younger generation
Older generation vs Older generation
Class
Have smart phone vs No smart phone
Have smart phone-device divide, OS divide
Education
Highly educated
Less educated
Brief point
1. Smart phone market grow continually
2. Android & iOS game market grow continually
3. Strong financial structure gamevil & comtus
2007년 Listed on the KOSDAQ
2008년 Launched mobile games on Apple App Store for iPhone/ iPod touch2009년 Launched mobile games on Google Android Market
GAMEVIL® is a premier mobile game publisher located in Los Angeles, USA a
mobile apps, paid-apps are just 50. In this reason, paid-apps developers are difficult to guarantee profits.
2) Purpose of Research
In the situation that mobile app몶s market continues to grow and paid-app몶s profits are fallen, it is difficult to explain such phenomena because the existing studies of mobile apps are only focus on acceptance factors. Therefore, we try to validate t
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re