D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a
2) Publicity/Public Relations
◎ Movies + Message Appeals
- In year 2005, a decent action fantasy movie, 「Constantine」was released and has drew heavy attention not only for its high level of entertainment, but also for making significant contribution to alert heavy smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when deliv
2. Characters
▪ main character
JUNGJEA LEE KEANU REEVES
Sung Hyun in Movie lex bunham in Movie
Korea, 1973 (37) Lebanon Beirut, 1964 (44)
Age during movie 26 Age during movie 41
광고에서 창조성(Creative)의 역할
① 광고의 정보 제공에 도움을 준다.
광고의 정보제공 임무는 창조성에 의해 크게 향상될 수 있다. 훌륭한 Creative 작업은 광고를 더욱 생동감 있게 만들어 주고, 이러한 생동감은 소비자의 주의를 끌고 흥미를 유지시키며, 사고를 자극한다.
② 광고를 설득력 있게 해