Objective 1
It is important for consumer researchers to understand the nature and power of attitudes.
태도(attitude)
: 사람들(자신을 포함해서), 대상들, 광고들, 또는 쟁점들에 대한 영속적이고 일반적인 평가
실용적(Utilitarian)
가치-표현적
(Value-expressive)
자아-방어적
(Ego-defensive)
지식
(Knowledge)
Objective 2
Attitudes are more
and bell, 1988).
<호흡의 필요성에 대한 긍정적 견해>
① 부족한 호흡은 다른 말기능(발성)에 영향을 준다.
② 호흡의 작동은 말산출을 위해서 지속적인 성문하압을 극대화시키고, 말 산출을 위한 호 흡 길이를 유지시키기 위해 필수적이다(Yorkston, Beukelman, and bell, 1988).
1) Increasing respiration su
and did not resume menses as promptly thereafter. Duration of exclusive nursing and night nursing after supplementation were the major influences on amenorrhea.)
Bonding
유대(bonding)란 어머니가 진통 및 아기와의 눈맞춤, 아기의 웃음 등을 경험한 후에 생기는 것으로 모유수유를 하면서 모아상호 작용을 하면서 유대감이 형성될 수 있다.
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun
3. DR. NATURE, Brand Concept and Value Proposition
DR. NATURE’s primary focus will be on safety andnatural freshness. Its brand concept will emphasize being truly ‘natural’ and also functional, being effective on prevention of eczema, herpes, and atopy, thus assuming the role of a ‘doctor’. As of now, most of the products sold in the baby skin care market are advertised as “gree