Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
and Cruise Night and sponsoring exclusive social club.
Ⅱ. Problem Analysis (Goal & Impediments)
Goal
The most important two things of improving revenue of Cunard Line, Ltd is increasing rate of cruises’ seats occupancy and rate of passengers who paid full list price.. Like the airline industry no matter how many passengers get on board, the variable cost is low and the most part of cost
and Twitters.
4) External impediments
Social impediment for FedEx Korea is not clearly cut. However, FedEx Korea is a foreign company and Korea is a nation with a very strong national collectivistic traits. If a national public sentiment were to be raised upon foreign companies, the share of the express delivery market, may shift favorably towards EMS, which is a Korean firm. For instance
and old customers, young generations are more familiar with foreign goods and prefer them. In addition, there is also subsidy from the government. Currently, the Korean government is trying to boost economy and recover from the recession, and thus, government subsidy will enhance the consumption level and will benefit Dell.
G. SWOT analysis
Strength
-Detailed product customization
-Relative
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer