Revision of SM Globalization strategy _ Brand Initiative Strategy
STP Analysis
- Segmentation : Segmentation by age
- Target : 10 – 20s
- Positioning : Recognize SM entertainment as 1st entertainment group in Asia
4P Analysis
- Product : Music(revised partly), Music Video(revised partly), Concert(revised partly), TV program
- Price : Free(event) to expensive(
new MP3 player. At first, we thought that people needed MP3 players because of its convenience compare to CD players. However, the use of broad MP3 player wasn’t just caused by its convenience only, because every product has more than core benefit the product gives. We became curious what factor leaded MP3 player’s broad use, and the concept of ‘marketing’ came into our mind. That’s why
Koreanversion of history concerning the kingdoms of Goguryeo, Balhae and Gojoseon.
In 2001, a special bill concerning the legal status of ethnic Koreans living in China was submitted to the Korean National Assembly. In the same year, North Korea also applied to register a group of Goguryeo tumuli on the UNESCO's World Cultural Heritage List. In addition, the Chinese authorities began, at th
1. Introduction
The unlawful-like incidents depicted in the recent movie “The Crucible” had become a hot and rising issue among the nation of Korea, and is even now yet to abate in debate. Not only is the so-named ‘crucible law’ a political issue, but it is a socially psychological one on many levels as well. It is worth discussing and investigating in a social cognitive point of view t
new energy-saving and technologically-advanced vehicles and started to diversify their business, producing more pick-up trucks and lobbying to government. However, Ford is already making profits from North America while GM and Chrysler are trying to bounce back from their severe damage. New cars are getting good reviews from customers, and for GM, the market share in North America is started to g