Introduction of Nong shim
Noodles and snacks, beverages and manufacturing company specialized in selling food
개물성무
(開物成務)
Creativity
commitment and pioneering
농심철학
(農心哲學)
Happy to share the good things
along with people
도연정신
(道延精神)
Constant innovation
commitment reform
CAPSTONE MODULE
-DIGBY
So Woong Kim, Sang Jin Park, Jeong Ho, Jang, Mi Young Shin, Gi Beom, Kwon,
CONTENTS
BACKGOUND
GAME SUMMARY
STRATEGY & RESULT
LESSON & LEARN
BACKGROUND & START BUSINESS
Capstone Module -Digby
Business Environment
-Sensor Business with
5 product segments
-Different Buying Behavior
for each Sensor segments
-5 Competitors with
unknown strategy
-Market Trend Changes
at each di
“농심 씨드”(NONG SHIM Seed)
“Better Food & Services For Better life”
-더 좋은 상품과 서비스로 보다 나은 삶을 위해 공헌 한다
보다 좋은 상품과 서비스를 제공하여 고객만족을 선도
이로써 내외부 고객의 풍요로운 삶에 공헌하자는 의미
라면 스낵 업계 1위 업체 유가증권- KOSPI 200
음. 식료품 제조업
Korean Ramyun Industry
1963 Introduced in Korea by SAMYANG
1965 ‘Lotte Ramyun’ of Lotte Industrial Company (Now Nong Shim)
1969 SAMYANG Exported Ramyung to Vietnam
1983 ‘Paldo Ramyun’ by Korea Yakult Co. Ltd.
1986 Binggrae Joined the Ramyun Industry
1989 Beef Tallow Crisis
2004 Ramyun Makes Up 75% of the Whole Domestic Noodle Market
(*Market Size = $1.7080 Billion)
SAMYAN
*well-established distribution & A/S Infra.
LG branch retail store
LG E-shop(online shopping mall)
*Reliable brand image of LG
LG is well known for high
technical skills & safety
*Cheaper than competitors' price
Chun Eunbong Model (Shin Min Ah) Look’s Cool!
Han Saram THe price is low compared with SamSung