Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
of people who are looking forward to Apple’s new product launching events. Furthermore, there are some people who only use Apple’s products and other products which are compatible with Apple’s products, such as speakers, desk lamps and other home appliances. There is even a term describing these kinds of Apple fans: Apple Zealots.
Based on these facts, we can identify that the consumers
of passengers and cargo and for maintenance.
Vehicles traveling on these networks may include automobiles, bicycles, buses, trains, trucks, people, helicopters, and aircraft. Operations deal with the way the vehicles are operated, and the procedures set for this purpose including financing, legalities and policies. In the transport industry, operations and ownershipof infrastructure can be eith
of rooms
Area
Single
90,000
6
7
Double
120,000
34
8
Twin
120,000
66
8
Deluxe
160,000
7
10
Suite
350,000
2
17
Ondol
120,000
6
8
Ondol Deluxe
150,000
8
10
Ondel Suite
350,000
1
16
2. Types of Hotel Kukje
Type of Hotel Kukje
Length of stay
Transient Hotel
Payment method
European Hotel
Ownership
Independent Hotel
3. Targeting
Hotel Kukje i
of perishability
Intangibility (souvenirs) – we are not selling product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. It is in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people