and Blogs
Alessi makes affirmative use of on-line materials to improve its awareness and intensify its image. Its website www.alessi.com features catalogue for each season, company history and info, bunches of witty video clips including interviews and on/off line store info. It also runs blog called VIEWON which provides updated introduction about their collections.
B2B models
Ale
Korean market in 1970s and 80s. Also other brands such as North Face and Columbia Sports Wear were imported in the department stores (See Exhibit 1). The oldest outdoor brand is ‘한고’ company which enlarged into Edelweiss selling various climbing equipments in 1996. Till the first 1990s, many Korean outdoor brands were launched but as the global brands come in to the Korean market, the ope
except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a person who likes Super Junior will also like our product because they advertise our company. As we looked at this point, Super Junior is now our advertisement model. It has quite effective perspective.
opened in November 2003 and since then the market sales has dramatically increased and also it has expanded many other stores to the whole country.
2) History
Aim points
Naturalism ‘The Face Shop’ Naturalism, products inspired by nature.
Variety ‘The Face Shop’ offers variety to meet the all.
Value ‘The Face Shop’ offers high quality products at affordable prices.
open degree of discretion is more tell him to grow. Companies in the delegation level will rise by increasing the frequency of travel.
2) Pessimism outlook : Short-haul air travel with High Speed Rail and means for increasing the competition, and commercial travel to their own means of communication for the development of substitution noticeable, and the acceptance of airport facilities and air