research will focus on verifying usefulness of successful FM budgeting for support to decision-making in university facilities. Furthermore, we will suggest application method on Korea situation as well.
1.3.Scope of research and Methodology
The scope of this research is Korea and foreign university facilities. United State, United Kingdom are selected as comparable subject. We use the case s
Diversity: the state of being diverse
a range of different things
Equality: the state of being equal
especially in status, rights, or
opportunities
“How Diversity and Equality is linked ?”
“equal in what respect?”
Equality essentially consists of a relation between two or several objects/ persons/ qualities.
‘Equality’ denotes the
4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic