opening shops than one's shopping mall. However, there are also defects. One of them is that the percentage of re-visit is low, so it is hard to make frequent visitors. Another is sellers have to pay commissions to open market when registering, promoting, and each selling.
II. BODY
MARKET ANALYSIS: MACRO ENVIRONMENT
Marketing environment directly or indirectly influences on an organizat
EU : EU conference ‘Beyond GDP’
- work on improving our measure of progress,
wealth and well-being.
International Conference on
Gross National Happiness(GNH)
Economic wellness
Environmental wellness
Physical wellness
Mental wellness
Workplace wellness
Social wellness
Political wellness
The New Economy act
Goal: to establish a human-scale
Current
Industrial Environment Analysis
Aggressive M&A
Intensive competition for
expanding market share
Efforts to increase export
Production of a World Car
Use of global marketing strategy
Current Trend
Indian Market Environment
Relaxation of international
trading laws
Booming market from newly
open economy
Resolving lack of
infrastructure is priority
Creating b
environment, and the world without poverty.
2. Current Business Environment
Cosmetics industry has a monopolistically competitive market structure with low-barriers to entry and a numerous number of large and small firms. Due to the existence of aggressive competition within the industry, firms need to make huge marketing efforts to differentiate their products and create brand loyalty. M
opening more library and drop average serving population per library by 54,000 people.
Also now collections of public library are 1.01 volumes per oen population. This expand 1.6 volumes per oen population in 2013 to increase access of library and improve environment of service.
And Ministry select expansion of library and conduct consulting expert this year to build green library including r