and new online shopping way, ‘chapping', it hopes to make new paradigm ofopenmarket. It is naturally considered that online shopping is done by "ONESELF," however, 11ST is created to have unique attributes for entertainment to enjoy online shopping with others.
WHAT ISOPENMARKET
All the retailing method in e-commerce is called 'online market'. Thisincludes both general shopping mall o
are occupied about 60% intheir market. Also Korean ones areinvaded as an image like fashionable color cosmetics andare recognized as a famous and luxury brand.
-The condition ofmarketin ThailandIn Thailand, the cosmetic shows 10~15% growth per year. Thisis a product that contributes greatly tothe exporting business. Thailand brands andforeign license brands count for approximately 8
3. 3Cs
3.1. Corporation
1) BMW
The BMW Group isthe world’s leading company of premium products and services inthe automobile market. BMW, which stands for Bayerische Motoren Werke, was established in 1817 in Germany andis now one ofthe ten largest car manufacturers inthe world. There are more than 14 million BMW vehicles on the road today.
As a company producing high class autom
are also keen to enhance their overall quality of life. Their increasing awareness of health, hygiene and appearance has made cosmetic products one ofthe consumption hotspots.
In fact, the pursuit of beauty and health is no longer confined to young women only. Cosmetic products are gaining popularity among men, children andthe elder people. The cosmetics marketis getting bigger and bigger em
and high-quality products andthe basic clothing line suitable for Koreans. The final goal ofthe company isto position itself as a national brandandthe best fast fashion brandin Korea andto launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketing Position
After its launching on November 2009, SPAO opened its first store in Myeong-dong, central Seoul