2-1. Globalization of Steel Industry.
: Factors promoting globalization is first of all capital-intensive production methods and economies of scale is the fact that more and more relevant. Appearing in almost every industry worldwide, is one of the most noticeable change in the production of labor-intensive production methods from the increasingly capital-intensive production methods is that t
net profit. It is only 10% of total sale, mainly caused by high cost on CODY personnel, Woongin's unique market channel.
Along with such a recommended domestic policy, Woongjin must find and develop oversea market, targeting Saudi Arabia or Middle East later. The region had suffered from lacking in water resources, but recently it has saved great fortune based on affluent oil resources
has to reduce sales commission in order to maximize its profit.
In the following pages, we will discuss specific changes.
Current Marketing Situation
Woongjin, founded in 1989, has long hold the leading company status in water purifier market in Korea. Its total sales is up to 1 trillion(KRW) and its dominating performance shows over half of total market share in the business.
1. Introduction
There is the rapid economic growth of East Asian countries and many scholars attribute these performances to the state's active intervention in the process of economic development. These East Asian countries were called "the developmental state"(henceforth DS). Japan and four East Asian dragons - Korea, Taiwan, Singapore, and Hong Kong - have achieved economic grow