Pace of Rivalry
The pace of rivalry is quickening. As the growth rate of golf industry is getting lower, golf equipment companies are struggling more to have larger market shares targeting original customers. Due to USGA’s technological limitations, it became possible for low-end firms to catch up with major firms in terms of technology. Those limitations also made it hard for golf equipment
인텔 마이크로 프로세서 개관
<1970년대> 메모리 제품으로 시작
<1980년대> 데스크탑 컴퓨터 활성화
<1990년대~> 인텔 인사이드 브랜드 전략
Time pacing 전략 사용한 Intel
(신제품연속출시전략)
빠르게 변화하고 예측하기 어려운 환경에서 살아 남기 위해서, 기업들이 자발적
110. 3M 회사소개 - 기업문화
① 아이디어를 죽이지 말라
이해할 수 있는 아이디어는 평범이라는 벽을 넘지 못하고 성공 가능성이 희박.
오히려 기상천외한 아이디어가 성공한다는 점을 경험을 통해 알게 됨.
② 창조와 혁신의 세계를 넓혀가는 15% 규칙
기술직 사원은 자신의 노동 시간 중 15%를 자신
pace with the emerging new consumers who get increasing incomes, several companies that produce luxury handbags and leather accessories tend to focus on “Accessible Luxuries” that attracts growing middle-income consumers more.
(2) Distribution Channel ⇒ Perception Changes
Along with increased affluence and an ability to spend more on luxury handbags, the rise of mass media, 24/7 cable
Information :
Quality and features of a Product, from initial consideration set through final purchase, shipping and returns.
Price :
Draw of lower prices and ease of comparison, but consumers also engage in price partitioning - evaluating influence of taxes and shipping costs on bottom line.
Assortment :
Variety and availability online, products are easier to adjust.
Convenience :