소개글
[전자상거래학] Best Buy vs 하이마트 분석(영문)에 대한 자료입니다.
목차
1.Introduction
Summary of i-Pace
2.Body
1. Best Buy case with i-Pace analysis
2. Hi-mart case with i-Pace analysis
3.Conclusion
Problems and Advice through Hi-mart
본문내용
Information :
Quality and features of a Product, from initial consideration set through final purchase, shipping and returns.
Price :
Draw of lower prices and ease of comparison, but consumers also engage in price partitioning - evaluating influence of taxes and shipping costs on bottom line.
Assortment :
Variety and availability online, products are easier to adjust.
Convenience :
Avoiding the hassle of traditional stores, easing repeat purchase.
Entertainment :
The online thrills of eBay vs. the lost social aspects of shopping excursions with friends.
Information
1. Use pop-up
Today’s best model, notices, sale informations
2. Provide supplemental informations
how-to guides, safety procedures,
shipping/return policies and consumer reviews
3. 1 to 1 counseling
through e-mail or phone calls
4. E-catalogue and expert MD column
provide more information about products
Convenient
Deliver product within 24hours
33 distribution center
located in all over the country
2. Simple ordering and return process
Safety payment system
AS on hi-mart's offline store
3. e-CRM
catch customer's needs rapidly ,
provide recommend products individually