답을 위한 모델
??
자원배분의 최적화를 통한 사업 간 상승효과 도모 및 경쟁력 확보를 위한 제품 포트폴리오 관리
BCGmatrix란 ?
▶ Boston Consulting Group에 의해 개발된 PPM 전략 기법중 가장 보편적 모델
▶ 4개의 분면으로 구성
▶ 수많은 사업 평가 기준 중 현금 흐름을 기준으로 사업을 평가
(Experience Curve)
대량생산을 통해 시장점유율을 높이도록 판단근거를 마련해 줌
- 전략단위조직(Strategic Business Unit : SBU)
제한된 자원을 전략적으로 성장유망사업에 집중시킴
- 제품 포트폴리오 매트릭스(Product Portfolio Matrix : PPM)
성숙,성장,미래사업등으로 사업균형을 유도하는 일명 BCG매트릭스
Samsung Corporation. LG Electronics was founded in 1958 at Seoul, South Korea. LG Group was a merger of two Korean companies; Lucky and GoldStar.
LG Company’s strategy for gaining market share is two-fold: fast innovation and fast growth. The company’s core competencies of product leadership, market leadership and people leadership help to achieve the success of the company. Moreover, the m
book store, it also has the "Hot Tracks" store, where a huge collection of music CDs and DVDs are sold. Most non-Korean music is sold here; the membership subscription was so powerful that the "Hot Tracks" Gwanghwamun Store managed to shut down a huge CD warehouse store in Jong-ro sam ga. With this, there is also a huge stationery store, together with office ware and decorative products.
features
Active Looking for a rugged product for active lifestyle
Classic Prefer a more traditional mobile phone at a modest price
Fashion Want very small phone as a fashion item
Premium Interested in all the high-end technological features
Product – Customization, R&D
Price - Reasonable Price
Place - Localization
Promotion – Brand management
through advertising