a product or service’s ecological impact to a minimum.
Therefore the concept has to cover every stage from the first to the last stage of life cycle of the product, that is, from sourcing, manufacturing, packing, transport to the end of the life, since each phase can influence the environment negatively.
For example, in designing a product, the designing team can change the raw materials
materials recycling proportion by improving technologies and product design. In fact, 75% to 90% of its mobile phone materials are recyclable.
Standardization Of Components
Nokia’s components are compatible between different devices. Less kind of components means more cost saving. By standardization of components, Nokia maximize economies of scale.
2.2.3 OUTBOUND LOGISTICS
Dominating Powe
materials, stocking inventory, and delivering them to distributors differ on a county to country basis. However, some regional examples of Coca-Cola logistics are worth mentioning such as that of Coca-Cola Enterprises, the main seller of Coke in the United States and the largest manufacturer of Coca-Cola products in the world. This company recently integrated SAP application software into its log
logistics infrastructure and outsourcing expert company
A car consists of over 20000 parts
Various kinds of transportation systems and storage technology in mass production
▶ Need for optimizing the parts supply system
The huge number of parts suppliers and complex division of labor makes the estimation of the total logistics cost difficult
▶ Need for improving price competitiven
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods