Standardization
The definition of standardization can be divided in to two groups which are marketing program and marketing process. The standardization in marketing program is a process which product design, product positioning, brand name, packaging, selling prices and customer service programs are performed in uniform with no influence by different individual market status. Meanwhile the stan
9. What is the superstar phenomenon? What factors create superstars in certain occupations and not in others?
슈퍼스타 현상은 미국 시카고대의 셔윈 로젠교수가 이름 붙인 것으로1등은 엄청난 보상을 받는 반면 차점자는 훨씬 작은 보상을 받는 승자독식(勝者獨食)현상을 이르는 말이다. 이러한 현상이 나타나는 이유는 스타
difficult and the basis of the budget is
weak.
Random budgeting possible
Personal values of decision makers
Undermines the rationality and feasibility
Lack of Data
Start every thing in zero base
Have to use own criterion
Rationality in budget decision ranking decrease
Short term of view
Decision is made by revision every year
Can not swear the future of chosen packages
amounts of Bizi. And add gluten
∎2nd Test (2010. 4. 16)
sample - 0, 5%, 10%, 15%, 20%, 20%(with gluten)
Tried to change the yeast and add gluten.
One more added sample and the bean-curd dregs plentifully put in and compared texture of gluten added and not added.
*Recipe
0
5%
10%
15%
20%
20%(gluten)
Wheat flour
300
285
270
255
240
240
Bi
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be