Nike 기업소개
1964년
필 나이트와
빌 바우어만에 의해 설립된
스포츠 전문 글로벌
브랜드 기업
Nike?
세계 스포츠 시장 점유율 1위 31%(약 115억 달러)
Interbrand 선정 글로벌 브랜드 25위
세계 스포츠 브랜드 부문 고객만족도 1위
미국의 대표적 다국적 기업이자,세계화 시대의 다국적 기업의
particularly holds a high market share of 58.9% only in DSLR camera market. The reasons why Canon drives the incessant popularity can be sum up into three. The first reason is that Canon provides reliable products with higher qualities even though they have similar specifications with other brands. In addition, Canon allows customers to take pictures of different feelings depending on their skill
NIKE gradually differentiates from other companies by devising ‘AIR’ based on high-end technology that is able to attract consumers. Marketing strategy that enables NIKE to promote easily, global star marketing, etc made NIKE the best sports brand in the world. Nowadays, the company keep trying to pioneer new technology field in order to proceed other sports brand companied by introducing SHO
A thing that we should watch for these outsourcing in the case of Nike is the fact that it practices outsourcing as a strategic perspective which increased competitive advantage rather than mere cost saving. As turning the products on the third- party, all of their capabilities were focused at technology development and distribution and marketing, therefore, Nike maximizes their value. However, d