The most striking feature of the Virgin Group is its legal complexity
The loose-knit structure of the Group is Branson’s vision of people-oriented capitalism
Each company has to stand on its own two feet
They indeed are all under the Virgin umbrella, but they are generally not subsidiaries.
They are independent
There are no advantages of being a huge company Branson thinks
21st Century:
Fast-Changing World
Leaders :
Not afraid of Changes
Challenger
Drive
“High motivation towards the goals”
Example:
*Highly motivated to a specific goal
*increasing number of the workers from 5 to 200
*Setting goal to increase the sale to 2,000 billion.
Confidence
“knowing its own strength and weakness & high self-esteem”
Example :
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Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.
Part 1 - 2. THE PROCESS OF INNOVATION OF CJ
Part 1 - 2 - 1. The reason why Jeil-jedang separate from Samsung
The most important reason Jeil-jedang separated the company from Samsung in 1993 was related to Korean government’s policy at that time. Past president Kim Young-sam carried out policy, in which prominent conglomerates should focus on two or three fields of their business. By doing t