Effect(후광효과 또는 현혹효화)
- 인상, 외모 등 지각 대상의 어느 한 특성이 그 대상 전체의 지각에 영향을 미치는 것을 말한다.
예) ▷ 반장은 공부를 잘하니 매사 모범적이고 착할 것이라는 것
▷ 포장에 세련된 상품은 고급품으로 인식하는 것
4) Contrast Effect(대비효과)
- 각
Bullet theory
Behaviorist psychology
Instant, direct, and uniform effects
The members of audience are Powerless
(S-R model)
Selective influence theory
Two-step flow
Media effects
on attitude change in a political context
Selective use of the media
- Selective exposure, perception, and retention
Agenda
and hobbies could be one way to have deep conversation
Doing volunteer work is recommended
Transferring knowledge and experience to young generations is good for mental health
Effects on children
The effects on the children can be varied by the age, gender, parents’ S.E.S and etc, but the perception of parents’ marital conflict mainly cause seriously negative impact on children.
Effective Marketing Strategy
1) Luxury Handbags
The biggest factor that luxury handbag makers should keep in mind in order to success seems to be how well they have constructed the brand image in consumers’ minds. As mentioned before, in terms of conspicuous consumption, the main reason for purchasing luxurious goods is to indirectly show off their wealth and notify that they are somewhat d
effective, preventative anti-money laundering?
The primary reason for fighting money laundering is to enable law enforcement authorities to confiscate the proceeds of predicate criminal activities. So, effective anti-money laundering has 4 conditions. First, it imposes a number of obligations on financial institutions. Second, it requires harmonization efforts in substantive