argument either for or against the proposition that is rationally persuasive for us.
The world was created by an omnipotent and omniscient being.
Some people believe the proposition, others disbelieve it. And others are not sure whether or not to believe it. They have suspended judgement until they acquire sufficient evidence to support a belief in either way. However, we have to careful
PROGRESA
The first conditional cash transfer program
Offered money to poor families, only if their children regularly attended school
Families with high school students received more
Families with female students received more
Ⅰ. 서론
McGuire(2000)는 광고의 표현전략에 있어 새로운 관점을 제시하고 있다. 설득 커뮤니케이션(persuasive communication)에서 말장난을 비롯한 다양한 수사적 장식(rhetorical figures)이 정보처리 과정에 도움을 준다고 하였으며, 수사적 비유(rhetorical trope)는 주의(attention)와 이해(comprehension), 동의(agreement)의
Credibility is the cornerstone of effective persuading.
The best case is persuade people with expertise and relationship
It is process of identifying shared benefits.
Case1. Fries and Barry
Used literal description with the analogy
Made concrete and memorable
Case2. Speech by Mary Kay Ash
Draws on vivid analogies to illustrate the business conduct she values.
3. Brief Introduction of Two major Schools: Realism and Neo-Liberalism
As the table shown above, realism and liberalism start from different viewpoints. As a result, two rational theories come to a distinct conclusion when it comes to judging international regimes. Even though their basic assumptions are going to largely coincide with each other during the academic neo-neo debate, views on inte