3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
1. Market situation-Analysis on Domestic Violence
1) couple violence occurrences
According to survey that carried out 2010, couple violence rate of married couple age between 19 and 65 appears 53.8%. More specifically, physical assault rate is 16.7%, emotional violence rate is 42.8%, financial violence rate is 10.1% and sexual abuse rate is 10.4%. Couple violence rate during whole life afte
01 Situation Analysis
1. Teen cosmetics market analysis
Lately, cosmetics products targeting teenagers have been increasingly appealing to cosmetics companies. The breadth of the market showed a significant increase by one hundred twenty billion WON (factory price). Teenagers who are interested in their own physical appearances, 13~19 years old girls are main customers. Annual growth percenta
Situation Analysis
웰빙 시대에 건강과 다이어트에 대한 관심이 높아지면서 침체적인 경제적 환경에도 불구한 워킹화 시장 상승세가 이어지는 추세로 가고 있었다. 또한 2007년 LS 그룹의 프로스펙스 인수를 통해 과거보다 강력한 자금력과 유능한 인재를 보유하게 되었고 워킹에 대한 관심 증가는 기능화
physical but also the nature and environment. If established wellbeing just focused on health, now neo well-being cares about continual happiness. Neo well being is consist of well-looking, LOHAS(Lifestyles OF Health and Sustainability), Slobbie(Slower but better working). Neo well being is stimulating customers consume desire and making new demands. Especially in food market, we are trying to av