Summary and creative answers to Toyota Motor Manufacturing, U.S.A., Inc.
BACKGROUND Toyota invested up to 800 million dollars in Kentucky and made Toyota into a multinational corporate company. But Toyota very concerned about the reputation of high quality at low cost. Toyota tried to transplant its unique production system to Bluegrass Country effectively. In this way Toyota could increase
current strategy toward smart device needs to amend in a way to collaborate with a smart phone and a table PC. Unlike Sony, the good thing is that Nintendo still own its exclusive software, which means there remains a compromise to create a different source of profit with smart devices. It is time to consider the new threat and to change, not to insist sticking current position.
product which can be touched, but the feeling, experience - we buy souvenirs of experience-based entertainment, but we cannot take home the experience itself. It is in our memory, not in our shopping bag.
Temporality (WOM) – at that time, at the cinema, go to the theme park,
Sociability (with friends)- most people go to cinema, if you didn’t watch the masterchef, but everybody at you
concentrated on men’s apparel of Zio Zia. As a result of competitiveness of price, product and strengthening characteristics, Zio Zia has been grown up a valuable brand in men’s character-formal-suits market. Moreover, it launched ‘AndZ homme’ as a kind of brand-extension strategies, and it opened a multi-shop ‘The Z’ that is consist of ‘Zio Zia, ‘AndZ homme’, ‘AndZ jean’,
production and operates a single format which increases operating expenses. Such choice of outsourcing all production is reflected in a relatively low PPE to sales ratio of 15.5% which contributes to higher capital turnover, and thereby, higher ROIC. On the other hand, Inditex which sticks to vertical integration needs its own production plants and such need is reflected in the higher costs for p