History of 7-eleven
1927 : In Dallas, Texas, an employee of Southland Ice Company, John Jefferson Green, started selling milk, eggs and bread from an improvised storefront in one of the company's ice houses. It provided the fresh food such as bread and milk and this gave birth to the convenience retailing.
1946 : The name of the stores was changed to 7-Eleven to reflect their hours of op
1. Location-Based Service Background
1.1. Definition of Location-Based Service
Location-Based services refer to general class of computer program-level services used to include specific controls for location and time data as control features in computer programs. Location-Based services utilize location information to improve business productivity as well as adding value to a comfortable life.
경쟁환경의 global화를 촉진시키는 요인
소비자수요의 동질화
소비자수요나 구매행태가 전 세계적으로 동질화됨을 의미.
- 소비자수요의 동질화가 가능한 이유 : 커뮤이케이션기술 발전
MTV: 전세계 동시방송 매체를 통해 음악적 취향 동질화
전세계 동시개봉영화
전세계를 단일시장으로 보고
The early adopters will be people who were buying many books
Sales of E-book ↑ - Contents market ↑
Estimated size of B2B E-book market
: 15.8 billion won
The policies of 교육과학부 is very positive to E-book
CD type E-book textbook
교육과학부 will continue this project
Students will be familiar with E-book
future Customer ↑
1) exclusive dealing & market foreclosu
“What you want” is essential
Clear objectives are key
Cross functional team is a necessity
A good contract requires a lot of data
Create a Shared Vision
Include Effective Performance Measures
Use Performance Incentives and Penalties
Establish Clear Communication Mechanisms
Develop a Clear Contingency Plan and Exit Strategy
Manage People Issues
Terms of the Agreement
Minimum S