positive, or non-normative; it can't predict the future, but is can make statements of an if A then B type.
경제적인 접근은 명확하거나 혹은 표준(규범)적이지 않다. 그것은 미래를 예언 할 수는 없으나 만약 A가 그렇다면 B일것이다라는 타입으로 설명 할 수는 있다.
8. Because of their individualistic approach, economists tend to look to the m
one' - I have been living while aiming at an active attitude toward change and innovation. I have challenged every task with enthusiasm and bright and positive thinking. During various social experiences, this attitude of mine made others to compliment many times on my ability and characters. In the coming future, the life of sharing and harmonizing with others is the best life I am working for.
(2) Positioning
We think about the values that company can give its customers using 4 criteria. – Price, Information, time, and reliability. For buyers, it is valuable for them to cut their budget, so we give more points as the price is lower. And also, the more the customers were given high-quality information and saved economy-time, the more we give points to FreeMarkets Online. About
USP
(single benefit positioning)
ESP
(emotional selling positioning)
Think about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
It is necessary for a company to work out a market segmentation strategy, which is called STP(Segmenting-Targeting-Positioning)
Effect of market segmentation
Securing competitive advantage
Discovering marketing opportunities
- Discovering niche market
- Finding out potential customers' desire
Deregulating price competition through differentiation
Association Meeting
Trade Ass