IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
price with high efficiency, compared to the luxury brands such as Dior. Also, the semi-permanent lip make-up surgery may be convenient but makes it hard for the customers to change the color of their lips easily on a daily basis. The product will come in many different colors, considering our target customers will range from college students to female professionals. The size of the lipstick would
efficiently.
Ronald Olson, ODI’s marketing vice president, is going to develop a marketing plan for ODI lens. ODI’s first goal is introducing lens in at least one region during spring in 1975, and the final objective is distributing it nation-widely by the end of 1977.
To achieve its objective, ODI has many important decisions to make: a region the firm going to serve first, the price lev
prices in an attempt to capture more of the market.
조작 : 시장을 장악하기 위해 가격을 낮춤으로써 카르텔(기업연합)의 협정을 어기는 것
55. Circular flow of income : The idea that the expenditures of one group are income for other groups. The income is then spent to create income for still other groups.
수입의 순환 : 한 그룹의 지출은 다른 그룹
1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?
GAP H&M Benetton Inditex
ROIC -0.15% 24.16% 11.20% 27.24%
Return on sales -0.06% 9.60% 7.05% 10.46%
COGS/sales 7