product from the first stage and made suppliers to deliver raw materials and components suited for Nokia’s standard. Its local purchasing size is increasing annually following the expansion of business sector.
2.2.2 OPERATIONS
Manufacturing By Orders Based On Rapid Responding And Capacity
In the industrial complex such as Nokia Center, there are mobile phone components factories and service
Treat of Potential Entrants
최근 PMP와 휴대폰의 기술 진화
지금까지는 경쟁자로서 여겨지지 않았던 휴대폰 제조회사나, PMP 제조회사 등이 잠재적인 경쟁자가 될 수 있음.
하지만 PC의 기능을 많은 부분 대체하려는 노력이 있을 뿐, 아직 그 기능을 완전 대체하는 제품은 등장하지 않음.
Intensity of Ri
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just