purchasing power with certain preferences
2. Male and Female consumers in their 20’s and 30’s
3. Consumers of the middle and upper class
4. People who respect fashion and are sensitive to trends (foreign brand manias, trend-setters who try to be different from others)
Also from the research, Wizwiz was able to find out that the group of consumers that were interested in foreign goods gene
were the norm
Type of coffee
- Arabica: 2/3 portion, milder and smoother coffee, European and North American preferred. Produced by Brazil, Colombia and Central America(Starbucks purchased only Arabica)
- Robusta: 1/3 portion, Lower altitude, more tolerant to climatic variations and disease, matured more quickly, bitter-tasting bean with a higher caffeine content. Lower price than Arabica
purchase (Kim Heewoong., 2011).
Also, as the factors associated with organism, we try to consider cognitive aspects about the nature of apps and social impact (acceptance of negative reviews). However, there could the difference between acceptance and resistance to cognitive aspects depending on the personal characteristics of the app, so we research model considering factors related to personal
purchase behavior and satisfaction of consumers, we had a survey method.
Finally, through these study process, we would offer the way Hite beer could retake top of beer market again.
Ⅲ. Basic Framework
This study consists of total 4 chapters and the main contents of each chapter goes as follows:
Chapter one is introduction, suggesting background of study which shows problems of H
a Corporation
Stock – Authorized, Issued, and Outstanding
Authorized shares
shares of stock that are available to issue per its corporate charter
Issued shares
shares of stock that have been offered and sold to shareholders
Outstanding shares
shares of stock that are owned by stockholders
Treasury shares
shares of stock repurchased by the issuing firm