Culture - Hofstede
권력거리권력거리가 상당히 크다. 홉스테드에 의하면 권력거리 수치가 78로 한국(60점)에 비해 높게 측정됨오랜 식민지 생활, 권위주의 독재정권의 장기집권인도네시아인의 국민성은 비교적 자유로운 편임
개인주의개인주의 경향이 극히 적으며 집단주의 경향이 강함아시아 국가 대부
experiment to study how much gift certificate influences consumers’ decision making. The experiment tried to quantify the extent of medium effect on consuming behavior. By comparing each tendency shown in different medium conditions (cash and gift certificate), we expect a functional relationship between two medium.
Ⅱ. Introduction
1. Previous study
Gift certificate has fungibility- limi
experienced exhaustion after he picked up the ark shells. Thus his age and his body strength which is not very strong is his actual state. To overcome the actual state and pursue ideal state, he visited pharmacy and took refresher. This is his active behavior to reach the ideal state build strong body undaunted by stamina consumption in the future.
After Lee Soo Geun recognizing ideal state t
소비자들이 구매 이후에 갖게 되는 소비경험(consum-ption experiences)의 결과에 많은 관심을 갖는다
반복구매(repeat purchase)나 구전효과(word of mouth effect), 처분(disposal), 불평(complaint) 등으로 특징지워지는 구매 후 과정(post purchase processes)은 기업에게는 실질적으로 매우 중요한 관심사이기 때문이다.
purchase (Kim Heewoong., 2011).
Also, as the factors associated with organism, we try to consider cognitive aspects about the nature of apps and social impact (acceptance of negative reviews). However, there could the difference between acceptance and resistance to cognitive aspects depending on the personal characteristics of the app, so we research model considering factors related to personal