4. ResearchQuestions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way to communicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
Researchquestion
Because of we young generation all like digital products. And most famous digital product now is Iphone. We also interest in a similar product OMINA2. But when we read news, we find out that Iphone’s sales are much better than OMINA2. If you see their hardware, you will find OMINA2 is better than Iphone. And Samsung is Korean brand. It is seems like OMINA2 is more competitive
Research Rationale/Questions
In present-day society, environmental problems are one of the most important issues facing us. Accordingly, the cognition that we should preserve environment is prevailing in Korea too. New Ecological Paradigm (NEP) measured the environmental awareness. It reported that Korean got higher marks than average (3.38 out of 5), showing relatively eco-friendly attitude. Th