3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
strategies, but it also worked as an evaluating system. At the end of every year, they all gathered together and reported what they’ve succeeded and failed. In this process, they could make solution and make alternative course of action for future development.
How does the organization manage change?
Nexen Tire Company is known for its quickness. They respond to certain situation and
Summary
1. 소비자 의사결정은 소비자 행동의 중요한 부분이지만 우리가 제품을 평가하고 선택하는 방법은 의사결정과 관련한 새로움이나 위험의 정도에 따라 크게 다르다.
2. 결정은 하나의 제품을 선택하는 데 일련의 단계로 구성된다.
3. 의사결정이 항상 이성적이지는 않다.
4. 온라인 원천에 대
practical matter in the process of decision-making
Standards of form budgeting about Fire and Information
department is vague
See this year's performance of projects
Whether to extend or to collapse
Objective decision is difficult and the basis of the budget is
weak.
Random budgeting possible
Personal values of decision makers
Undermines the rationality and feasibility
the new project.
4.5 Shared Value
The final goal of SAJO is to produce best value for consumers through rational and innovative management and to contribute the value to society. Group vision of SAJO is "Nature is delicious! Life is enjoyable! SAJO, the company that loves families!"
SAJO considers its consumers, companies, and employees as "Family". Since they emphasize the 'sense of famil